Short bullet point post about things you lowkey need to do to memetically succeed:
focus on market rather than what is true
appeal to normies
be smug, like Eliezer is. With his absolute confidence and no admission of the possibility of being wrong, he plays the role of a cult leader flawlessly
need to maintain some mystery
need to choose some ancient tradition that was actually right and we need to retvrn to - from Marxist primitive matriarchal communism, through classical liberalism to Bronze Age
need to present some enemy and a heroic struggle of the underdog - that's what Moldbug did. the enemy must be simultanoeusly powerful and weak.
you need to say what is true, but also that whole bunch of paradoxes to fit into the memetic landscape
Read this as a disclaimer about what's about to come...